Black Friday 2025 falls on Friday, November 28, 2025. This is the official start of one of the biggest shopping events of the year, offering significant discounts across retailers in Australia and worldwide.
What This Guide Covers
ToggleBlack Friday 2025 Key Dates
- Black Friday: Friday, November 28, 2025
- Cyber Weekend: Continues through Monday, December 1, 2025, with extended deals
- Cyber Monday: Monday, December 1, 2025
- Early sales: Many major retailers launch preview deals from mid-November or earlier
When Does the Black Friday Sale Start in 2025?
While Black Friday officially lands on November 28, Australian retailers increasingly start their Black Friday sales earlier each year. Expect to see:
- Early bird deals from mid-November
- Week-long promotions leading up to November 28
- Extended sales running through Cyber Monday and beyond
Black Friday 2025 Tips for Migrants and New Arrivals
If you’re new to Australia, Black Friday presents an excellent opportunity to:
- Purchase essentials like furniture, appliances, and electronics at discounted prices
- Compare insurance deals – many providers offer Black Friday promotions
- Set up your home for less with bedding, kitchenware, and tech
- Budget wisely – create a shopping list beforehand to avoid impulse purchases
Pro tip: Set price alerts on items you need and compare deals across multiple retailers to ensure you’re getting genuine discounts during the Black Friday 2025 sale.
Health Insurance Black Friday Deals 2025
| Provider | Offer |
|---|---|
| Bupa | Up to 8 weeks free + skip 2- & 6-month waiting periods when joining online by 26 Nov 2025. Link |
| Medibank | Get up to 8 weeks free and 25,000–50,000 Live Better points for joining by 15 Dec 2025. |
Life Insurance Black Friday Deals 2025
| Provider | Offer |
|---|---|
| HCF Life Insurance | Receive 6 weeks of free cover when purchasing Life Protect or Recover Cover before 1 Dec 2025. See HCF offer on Finder. |
SIM Card & Mobile Plan Black Friday Deals 2025
| Provider | Offer |
|---|---|
| Tangerine | Save $20 per month for 12 months on NBN plans + 50% off mobile SIM plans for 6 months (30 GB–160 GB 5G). Offer valid to 1 Dec 2025 via Tangerine on WhistleOut. |
| More Telecom | Enjoy a $50 credit on NBN sign-ups, $25 credit on new mobile services, and double data for 6 months on selected 5G plans. Details at More Telecom Black Friday Deals. |
| Telstra | Major Black Friday sale on mobiles, internet, prepaid plans, and devices from 28 Nov 2025. Keep an eye on Telstra Black Friday Sale. |
Furniture & Home Set-Up Black Friday Deals 2025
| Brand | Offer |
|---|---|
| Fantastic Furniture | Up to 50% off sofas, dining, and bedroom packages during Black Friday week. See Fantastic Furniture Sale. |
| IKEA Australia | Exclusive member offers + 20–40% off selected home essentials for IKEA Family members. Visit IKEA Australia. |
| Amart Furniture | Save up to 60% off storewide across living, dining, and outdoor categories. Check Amart Furniture Black Friday Sale. |
White Goods & Appliances Black Friday Deals 2025
| Brand | Offer |
|---|---|
| Harvey Norman | Up to 40% off fridges, washers, dryers, and kitchen appliances. Browse Harvey Norman Deals. |
| The Good Guys | Huge Black Friday 2025 sale: discounts up to 45% on white goods and electronics. Visit The Good Guys. |
| Appliances Online | 15–30% off major brands like Bosch, LG, and Samsung with free delivery. View Appliances Online Sale. |
Travel Insurance Black Friday Deals 2025
| Provider | Offer |
|---|---|
| nib Travel Insurance | 20% off domestic & international policies until 9 Dec 2025 with code 20BF. Offer via nib Travel. |
| 1Cover Travel Insurance | Around 10–11% off all travel & cruise insurance using seasonal promo codes. Check 1Cover Travel Insurance Offers. |
| Budget Direct Travel Insurance | 15% off online purchases for new customers during Black Friday week. Visit Budget Direct Travel Insurance. |
Disclaimer : Deals listed are accurate at time of publication but subject to change. Prices and availability are determined by retailers and may vary. Please verify all offer details directly with the retailer before purchasing. This page may contain affiliate links.
Check out the detailed guide on New Migrant Shopping Guide Australia
Black Friday sale 2025 in Australia is on Friday, November 28, 2025. This is the official date when the biggest shopping event of the year kicks off. However, many Australian retailers start their Black Friday sales earlier. Some as early as November 15-20, 2025. The sales continue through the weekend and end on Cyber Monday, December 1, 2025, at 11:59 PM AEDT.
Cyber Monday 2025 falls on Monday, December 1, 2025 in Australia. This is the final day of the Black Friday shopping weekend, traditionally offering:
- Steeper discounts on remaining stock
- Online-exclusive deals
- Final chance to access Black Friday pricing
- Last opportunity for many insurance and financial product promotions
While Black Friday officially starts on November 28, 2025, many Australian retailers launch early Black Friday deals from mid-November. Based on 2025 trends:
- BIG W: Sales start November 20, 2025 at 5:00 AM AEDT
- Major retailers (Amazon, JB Hi-Fi, Harvey Norman): Early deals from November 15-20
- Fashion and beauty brands: Some started as early as November 3-6
- Insurance providers: Black Friday insurance deals typically launch November 20-26
Pro tip: Sign up for retailer newsletters by November 10 to receive early access notifications and exclusive Black Friday preview deals.
Start shopping on November 20, 2025 to access early Black Friday deals, but keep these timing strategies in mind:
For insurance products (best timing):
- November 15-20: Research and compare policies
- November 20-26: Early insurance deals launch (Bupa, Medibank, nib)
- November 28-29: Main Black Friday insurance promotions peak
- November 30-December 1: Last chance for promotional pricing
For electronics and appliances:
- November 15-20: Start price tracking
- November 20-27: Secure early deals on limited stock items
- November 28: Best selection available (shop early for popular items)
- December 1 (Cyber Monday): Steeper discounts on remaining stock
For furniture and home goods:
- November 20-30: Best range and availability
- Less urgency: Stock levels typically higher than electronics
When is the best time to buy insurance during Black Friday 2025 in Australia?
November 20-28, 2025 is the optimal window for purchasing insurance during Black Friday. Here's the strategic timing:
Health Insurance:
- November 20-26: Providers like Bupa launch "Up to 8 weeks free" promotions
- Best date: November 26-27 (just before official Black Friday)
- Why: Secure promotional pricing before potential sellout of certain policies
- End date: Most health insurance deals end December 9-15
Travel Insurance:
- November 20-25: Early discount codes released (20% off)
- Peak deals: November 28-30
- Purchase by: December 1 to maximize savings for Christmas/New Year travel
- Promo codes: nib (20BF), Travel Insurance Direct (MEGA20) typically valid until December 9
Car Insurance:
- November 25-December 1: Main promotional period
- Gift card offers: Often "while stocks last" so shop early
- Comparison tip: Use November 20-24 to compare quotes, purchase November 28-30
Home & Contents Insurance:
- November 28-December 1: Primary discount window
- Best value: Bundling home + contents insurance (extra 10-15% off)
- Timing note: Less time-sensitive than travel or health insurance

